Sony has decided that from April it will procure the matrix LCD with SHARP. Does it mean that SHARP TVs will now be sold under two brands Aquos and BRAVIA? Most likely, not because Sony had already found to be supplied by Samsung so it can be assumed that it will really take care not to duplicate Aquos TVs. Sony argues, these decisions need to meet the growing demand for LCD televisions, and SHARP matrix LCD production increases by nearly half. In addition Aquos from 2010 are to arise in the world’s largest factory, on which construction SHARP plans to spend three and a half billion dollars.

TV as a picture on a wall in four colors, a new, unique design from Sony. Series E4000 appears in sales in May, in three sizes 26 “, 32″ and 40 “. Televisions size of 32″ and 40 ” will have FULL HD resolution (1920×1080). A new 10-bit LCD panels for a huge contrast 33 000:1 . In addition, there has been a continuing technology BRAVIA ENGINE 2, and live colour creation of additional xvColour technology (a new standard color display, which offers twice the range of colors than the current standard sRGB) in size 32 “. Each model has a built-in digital (MPEG2) and analog TV tuner and an additional built-in tuner digital television AVC (MPEG4) and AVCHD.

Plans to implement a series of new models for sale relate specifically to Bravia: KDL-37V4500, KDL-32V4500 and KDL-26V4500. They are HD ready televisions with 1366 x 768 resolution, technology BRAVIA ENGINE 2 and 24p True Cinema. The models in sizes 26 and 32 inches have an additional high 33000:1 contrast. According to Sony announced earlier applied in the TV series “V” feature frames for pictures. This will be set up on the screen a picture of your favorite TV darkened by 35% compared to the ordinary watch in a nice way to fill the black matrix. In our view, the most interesting feature of new models V4500 is a rotational with remote control basis.

Most likely, OLED will become a specialty of SONY. So now it happens that the producer got interested in this solution and wants to become a leader in the technology. This was similar with the Panasonic and its development of plasma televisions or even from Sony and his courageous struggle of formats with Toshiba. It looks like Sony is convinced that with good prospects for OLED televisions and received after recent reports of increasing effort on these technologies. SONY will spend in this year around $ 210 million to increase production of this type of screens, which will first go to mobile devices. OLED hostin a fully-fledged TV, as planned by Japanese in the years 2009 – 2010 to bring the consumer market a variety of models based on a just solution.

Japanese people do not cease to surprise, a few days ago Sony released the news about the American premiere of Full HD televisions series Bravia. The new models will be called KDL-40Z4100 and KDL-46Z4100 which means that one will have a screen size of 40 and another 46 inches. Both TVs will be mentioned as a Full HD in addition to “light” style will have: Bravia Engine 2, HDMI x 4 and technology MotionFlow 120Hz. Most, however, is that given by SONY prices of these models on the market amounts to U.S. $ 2299.99 and $ 2799.99 as at the current rate is about $ 5 000. Will it keep the equally attractive price at the launch of the “Z” to the German offer? Let’s hope so because the new Full HD is a really attractive proposition.

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